Friday 6 January 2012

"It's more fun in the Philippines" Again?

The Department of Tourism today launched their new slogan for the country's campaign to sell the Philippines as a destination point to foreign and local tourist. But hours after unavailing the new campaign, social media was already a buzz about the slogan used for being identical to that of a 1951 tourist slogan used by Switzerland for its campaign back in '51.
After what happened last year they ought to have been more careful and thorough before presenting the new slogan. There is a thing called Google you know...and surely this was not a one man task. Is this crab mentality or just plain neglect and coincidence.Could not help but think of how much time and effort that went into this and how much did it cost the taxpayers again...


image from  http://store.vintagepaperads.com/servlet/-strse-36616/1951-Switzerland-Tourism-Ad/Detail
image from  http://store.vintagepaperads.com/servlet/-strse-36617/1951-Switzerland-Tourism-Ad/Detail
image from http://store.vintagepaperads.com/servlet/-strse-36618/1951-Switzerland-Tourism-Ad/Detail

1 comment:

  1. Apparently it cost us P5.6M in consultancy fees to come up with a viral phrase to be made fun of on social media. Wow Philippines talaga!

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